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Levi's AD Campaign "And the devil created the 501"
École de Condé Paris



Advertising design to promote a timeless piece of the LEVIS brand: the 501 jeans.

Making of the 4x3 billboard and advertising spot ‘And the devil created the 501’.  Personal project as part of the graphic design degree program at École de Condé.

140 years old denim, Levi's 501, has become a standard in our wardrobes. It has been the symbol of a youth ready to blow up conventional standards in the 50's, then becoming wiser in the 80's. The new advertising design entitled ‘And the devil created the 501’ highlights the 501 rebellious iconic jean - a unisex denim that fits all styles and generations, and closely linked to famous music and movies icons.

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