AZ of Fashion and Typography
Institut Français de la Mode Graduation project 

2022

PHOTOGRAPHY ART DIRECTION & EDITORIAL DESIGN

 

Graduation project 2022 as part of the Fashion Image Master Degree at Institut Français de la Mode in Paris.

Mentors: Christophe Renard (Christophe Renard Studio) & Stéphane Wargnier (Institut Français de la Mode)

 

AZ OF FASHION AND TYPOGRAPHY - BEYOND BODY LANGUAGE
While texts and images often complement one another, they can sometimes be holistically combined in an intriguing way. This synergy raises questions regarding the relationship between letters and images, between different artistic fields. Throughout this story, the objective is to take a new look at the intimate relationship between the world of fashion and that of graphic design. Although considered as two heterogeneous, antinomic disciplines, in contradiction in their natures, in their roots and in their output, they can be united as one single entity. How can one show that typography is an art form essential to the world of fashion? In order to create and highlight a purely visual experience that seeks to interpret type design through fashion design, the aim was to focus on the art of letters as much as on the art of garments. Each letter tells a story illustrated through the creation of fashion images. We explored their typographic characteristics, mirrored by the ways of posing and wearing clothes, evoking the specific shape of the letter. Rather than displaying a form of body language, the idea was to create a stylistic language that pays tribute to the art of typography.

Launch: April 2022

Photography: Robbert Jacobs, Alizée Omaly & Semi Yang

Stylists: Isabella Aprilia, Dorothée Evouna, Maëva Mallier, Trang Nguyen

Assistant Stylist: Colomba Gilles

LETTER A - Photographer: Robbert Jacobs / Stylist: Maëva Mallier / Makeup Artists: Fay Bio-Toura, Charlotte Le Balch / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Laura Schuller / Garments credits: top WAB, gloves ROMAIN THEVENIN, boots JUSTINA TASYA, ring OKAN STUDIO / Typeface: Belle de Mai  designed by 60KILOS

LETTER B - Photographer: Robbert Jacobs / Stylist: Maëva Mallier /  Makeup Artist: Charlotte Le Balch / Hair Stylists: Delphine Bonnet / Model: Sokhna Cisse / Garments: Jacket DESFXXK, Body DEX MENS, mittens LINNEA LUND, shoes NOMASEI, tights FALKE, sunglasses DIOR / Typeface: Trois Mille designed by Marc Rouault

LETTER C - Photographer: Robbert Jacobs / Stylist: Maëva Mallier /  Makeup ArtistCharlotte Le Balch / Hair Stylists: Delphine Bonnet / Model: Laura Schuller /  Garments: top JUANA MARTIN, pants VINTAGE, mules BOOHOO, rings and earrings OKAN STUDIO / Typeface: Octane designed by Clothilde Bouan & Paul Coumoul

LETTER E - Photographer: Robbert Jacobs / Stylist: Isabella Aprilia /  Makeup ArtistCharlotte Le Balch / Hair Stylist: Delphine Bonnet / Model: Sokhna Cisse / Garments: body ETIENNE JEANSON, tights STYLIST OWNED, shoes MINELLI / Typeface: Garaje designed by Thomas Huot-Marchand 

LETTER I - Photographer: Alizée Omaly / Stylist: Maëva Mallier /  Makeup Artist: Charlotte Le Balch / Hair Stylists: Yohanna Heurtault, Modjéré Diakite / Model: Lorenzo Delgado / Garments: cotton sweater MAËVA MALLIER, shirt PUMA X FELIPE PANTONE , pants NOCTURNE, shoes SOLOVIERE, bag MARIT VAN HEUMEN, jewelry MAM / Typeface: Maax Mono designed by Damien Gauthier

LETTER O - Photographer: Robbert Jacobs / Stylist: Isabella Aprilia /  Makeup ArtistFay Bio-Toura / Hair Stylist: Delphine Bonnet / Model: Emeline Ruan / Garments: Balaclava BRAK, Gloves STYLIST OWNED / Typeface: Rotonto Regular designed by Supernulla Creative Studio 

LETTER L - Photographer: Robbert Jacobs / Stylist: Dorothée Evouna /  Makeup Artist: Charlotte Le Balch / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Emeline Ruan / Garments: Jacket and pant STYLIST OWNED, tights FALKE, shoes AVELLANO / Typeface: GRTSK Mega Bkslnt designed by Ilya Naumoff & Benjamin Blaess

LETTER M - Photographer: Robbert Jacobs / Stylist: Dorothée Evouna /  Makeup Artists: Charlotte Le Balch, Fay Bio-Toura / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Sokhna Cisse & Nicole Bux / Garments: Blazers and pants VICTORIA/TOMAS, tights FALKE, turtleneck sweater STEVEN PASSARO, shoes ASOS, jewelry OKAN STUDIO / Typeface: Signal Bold Italic designed by Emmanuel Besse

LETTER X - Photographer: Robbert Jacobs / Stylist: Dorothée Evouna /  Makeup Artists: Charlotte Le Balch, Fay Bio-Toura / Hair Stylists: Delphine Bonnet, Clément Billon / Model: Laura Schuller & Nicole Bux / Garments: Jacket and pants DIDIT HEDIPRASETYO, tights FALKE, Necklace OKAN STUDIO, shoes SKUA STUDIO , jumpsuit and silver gloves MAD VINTAGE, shoes BOOHOO / Typeface: Gideon designed by Phillip Block

LETTER V - Photographer: Alizée Omaly / Stylist: Isabella Aprilia/  Makeup Artist: Charlotte Le Balch / Hair Stylists: Yohanna Heurtault, Modjéré Diakite / Model: Gala Hopner / Garments: Swimsuit SAGE, top STYLIST OWNED, earrings SHOUROUK, shoes SKUA, bag POËME / Typeface: Exquise FY designed by Alisa Nowak, Valentine Proust, Bertrand Reguron, Gia Tran, Elvire Vodk

LETTER S - Photographer: Alizée Omaly / Stylist: Dorothée Evouna /  Makeup Artist: Charlotte Le Balch / Hair Stylists: Yohanna Heurtault, Modjéré Diakite / Model: Mariame Ouattara / Garments: Jacket and shoes VICTORIA/TOMAS, turtleneck sweater and pants DIDIT HEDIPRASETYO, gloves MAD VINTAGE, tights FALKE, jewelry SHOUROUK / Typeface: Ball Pill designed by Benoît Bodhuin

LETTER Z - Photographer: Semi Yang / Stylist: Trang Nguyen/  Makeup Artist: Daseul Baek / Hair Stylists: Modjéré Diakite / Model: Lynsha Thomas / Garments: Dress ANTONIA SCHREITER (IFM 2021 GRADUATE COLLECTION), shoes KAT MACONIE / Typeface: Parade designed by Romain Oudin